Friday, September 5, 2014

Why Color Matters!

When designing logos or advertisements for a company a huge aspect to the design is the color. Many companies choose the color to relate to what they're selling or organizing. Many restaurants that serve hot food will opt with a warm color like red, yellow or orange. Companies that work with the environment tend to use blue and greens.

Red- energy, love, health, anger
Green- balanced, growth, environment, envy
Blue- trust, peace, loyalty, technology
Black- hidden, mystery, spooky, unknown
White- pure, innocent, whole, perfection
Purple- imagination, creativity, immature, individual 
Yellow- optimistic, cheerful, coward, intelligence 
Orange- positive, enthusiastic, adventure, warm 
Brown- friendly, serious, dirt, comfort

A good post I used to gather information is  Understanding the Meanings of Color in Color Psychology 

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